One of the greatest challenges your company will face is growing sales and measuring the true ROI on sales efforts. Spending smart money on sales is an important key to sustained company growth.
Are you looking for ways to increase outdoor advertising media sales performance? Do you long for more consistency from your sales team?
Well, you’ve come to the right place.
Let’s explore 6 ways to increase sales performance and create a winning team within your organization.
In order to grow your sales, there are some key areas you must address:
Let’s jump right in.
Gathering the Right Intelligence
Building an effective sales process requires gathering the right information on your prospects. This can be a challenge if you are new to the advertising industry and you have a small sales team. To be productive the right prospecting tools are worth the investment.
Consider a platform with the prospects management tool. These prospecting tools automate list building through the power of social networks and other third-party sources and they can sync contact information directly to your CRM enhancing your overall sales success.
2. Taking Advantage of Automation
Once the sales process is in full swing, rely on marketing automation tools that both reach out to your customers on a regular basis and remind your sales staff when it's time to follow-up. Rule of thumb is that it takes 7 times for a customer to remember you or your company, and more than 17 times to decide they want to make a purchase.
Edge1’s CRM can be used to automate your team's sales activity creating an effective rhythm to increase overall sales productivity.
3. Scaling When It Counts
When it's time to scale up your advertising business, it may not make sense to hire multiple full-time sales staff. You may only need to supplement your team for a specific campaign or new product push.
You can consider outsourcing sales to any execution firm. These firms can quickly ramp up and begin qualifying leads, nurturing prospects, or taking complete end-to-end control of the sales process. The great part is they use a performance-based model that calculates fees based on results.
4. Providing Visibility
The sales funnel is a crucial component to cash flow and the future of your OOH advertising business. Once you add more individuals to your sales team and acquire new media sites you need a way to easily manage the sales process.
Edge1 Platform is a Web-based platform that provides anyone on your team with the insight they need to help close the next deal. These platforms provide an easy way to track a large pool of leads and prospects as well as the short-listed pool of likely customers in order to effectively monitor and understand potential business.
5. Improving the Effectiveness
Once your sales team does pick up the phone, how effective are they in moving a customer along the sales process? Telephony technology has improved at the small and medium business level, providing enterprise-level integrations that were previously only available to larger companies.
Edge1 CRM: Sales & Marketing mobile app, for example, is the tool to help you to stay connected and productive wherever you are. Stay up to date with your customer info even when you’re on the go. Arrive prepared for every appointment, and update your notes, tasks, contacts, leads, and opportunities while the details are still fresh in your mind. It maps leads with plans and provides access to metrics inside your Edge1 CRM, accounting and marketing automation platform. This visibility provides your marketing team with the fullest possible picture of customer and lead generation data.
6. Implementing Accountability
The most important step to improving and understanding your out-of-home advertising sales is implementing regular accountability.
Make sure your sales team is creating a weekly plan and reporting on their prior week's progress. Issues with your sales approach need to be addressed and corrected quickly to keep your company on course.
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